Dr. Youjeong Kim’s primary focus is on the effects of immersive new media, such as virtual environments and video games. These technologies have significantly impacted communication dynamics and lifestyles. Dr. Kim’s research aims to provide theoretical insights into new media technologies, including interactivity and presence, to understand user behavior and enhance quality of life in health, education, and marketing. She also develops new media intervention programs for groups in need, such as older adults, obese children, and autistic children, to improve their well-being through innovative applications of interactive technologies.